Pro skis, signature snowboards and even an increasingly heavy offering of outerwear designed with the help of sponsored shredders continue to appear on the snowsports market, trying to create a kind of performance shorthand between a product and the athletes who use it.

The latest? Goggles, where snowsports eyewear is adding more “pro” styles every season, matching stylish strap and color schemes with an occasional technical story for those who want new technology to be part of the pitch. Patrick Crawford of gives the whole genre a good look.