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Rareform was founded on the simple and timeless idea that one man’s trash is another man’s treasure. By taking used billboard material and repurposing it, Rareform not only helps to reduce the amount of waste that ends up in landfills, it creates a durable and water-resistant material for the company’s line of bags, cases, and accessories too.

In addition to surfboard cases, duffle bags, totes, and wallets, Rareform has recently released a line of everyday backpacks including the new Summit pack ($75). The medium-sized bag (think school backpack or daypack) features padded shoulder straps and water bottle sleeves on each side of the pack. The Summit also includes a 15” padded laptop sleeve inside the roomy main compartment and an open external pocket that’s great for stuffing jackets, hats, or other essentials.

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The repurposed billboard material used on the front and sides of the Summit pack not only creates a durable, water-resistant exterior for the bag, it also gives each backpack a unique look that allows people to show off their individual style – not to mention their commitment to having a positive impact on the planet.

In addition to upcycling used billboard material for their products, Rareform is also part of 1% For the Planet, an organization made up of business that donate 1% of their sales to help protect the environment. The company also partners with Swipe for Humanity, which redirects 50 percent of the credit card fees for every Rareform purchase to the Kind Campaign that’s helping to promote kindness in schools across the country.

That’s a lot of good packed into one backpack. 

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