In the summer of 2021 Danny MacAskill asked his 3.5 million social media fans to #WheelieWithDanny. Riders and fans applied from around the world to feature alongside Danny in his latest project. The culmination of the project is this video from adidas Five Ten & Cut Media. Check out Danny MacAskill and a host of Read more ›
NEMO Equipment announced today the donation of 1,600 Kyan and the women’s specific Azura sleeping bags to Big City Mountaineers (BCM). BCM serves underserved youths by guiding them on expeditions designed to stretch their comfort zones. And with an additional 1,600 premium quality sleeping bags, NEMO’s generosity will greatly aid in these efforts. “Big City Read more ›
It’s hard to imagine McDonald’s reformulating its milkshake or Converse giving its iconic All Stars a makeover—but by redesigning the women’s Black Pearl skis, Blizzard dared to tinker with a blockbuster. Will women be as wowed by the new and improved versions? From 2016 to 2020, the Black Pearl reigned as the world’s bestselling women’s Read more ›
If you’re like me, you’ve been looking forward to ski season for some time now. And while this year has been a real downer, a quality ski season could fix a lot of the things right about now. However, it’s not quite time to ski yet and it’s not even clear what this season will Read more ›
The iconic brand Adidas announced today that it would fill 30% of all new U.S. Adidas and Reebok positions with Black and Latino hires. The German sportswear giant also promised to invest $20 million in the black community in the United States, joining many brands announcing similar measures in the wake of the George Floyd Read more ›
Large online retailers like Amazon generate a fair share of negative comments; one friend recently quipped, “every time you buy something from Amazon, you make someone’s life worse.” Bezos and Co. changed the way we shop, but not without some collateral damage. Zappos, which is owned by Amazon, dances to a different song; the company Read more ›
As the infection rate grows and the economy shrinks, it can be difficult to see positives. But in this bleak and unprecedented time, solidarity shines in neighborhoods, communities, nations, and across the globe through adherence to social distancing. Industries are also pitching in to aid humanity. Ford and GE partnering to produce 50,000 ventilators in Read more ›
Most states enacted stay-at-home orders last week, but some traveling climbers still inundated popular destinations, taking advantage of their unscheduled “vacations” from work due to closures and shelter in place orders at home. Potential Overburdening of Limited Resources Many climbing destinations are in a remote location, and the nearest population centers may have minimal resources Read more ›
The Outdoor Retailer – Snow Show is the outdoor industry’s trade show where new products and innovations are revealed to retailers, the media and consumers. The show floor, in Denver Colorado’s Convention Center, features thousands of products from all corners of the outdoors. Here are a few new and innovative items that caught our eye. Read more ›
Alpine touring becomes more popular each year with more skiers heading into the backcountry to find pow stashes and more resorts allowing uphill traffic. One problem skiers ran into was the excessive gear — you used to need a completely different setup for touring than the one you had for lift-served days. Over the past Read more ›
Since 1965, Sierra Designs has been a leader in outdoor gear innovation. Now, 55 years later, the brand plans to offer leadership in a new way – encouraging partnerships to introduce new people to the outdoor lifestyle. Sierra Design’s Adventure Out initiative unites education groups, community partners, and outdoor business to expand participation in the outdoors. Read more ›
Starting this winter, all Dynafit tech bindings will carry a lifetime warranty against material and manufacturing defects. Under the new plan, bindings that cannot be repaired will be replaced for free. The lifetime guarantee will apply to all tech bindings going forward, starting with those from the 2019-20 model year. The company’s website offers further Read more ›