At one time or another, every outdoor enthusiasts has wished for an opportunity to provide feedback to the gear manufacturers whose products we all depend on to help us pursue the activities we’re passionate about. Starting today, 686 Technical Apparel is giving its fans that opportunity to do just that with the launch of the GLCR Project.
Unlike many company’s ambassador programs that rely on paid professionals for brand endorsement, the GLCR Project is designed as a way for 686 to get real feedback from real people who are using the company’s apparel to pursue real outdoor activities. Applications for the GLCR Project are open to anyone who is passionate about his or her outdoor pursuits, and applicants who are accepted to the program will have the opportunity to test 686 apparel and accessories and provide honest feedback on product functionality and design.
“The GLCR Project’s open application format provides unprecedented access to become a part of the process that never has existed with the traditional “athlete team” approach,” said Michael Akira West, 686’s founder, president, and creative director. “Through the GLCR Project we are able to shift the traditional methods of product development. Involving the end users directly into the process ultimately helps us create features and products that best fit the needs of users everywhere.”
Although 686 has earned a reputation as a technical snowboard apparel company, the brand is focused on broadening its consumer base and is looking for outdoor enthusiasts passionate about a wide range of pursuits – from skiing and mountain biking to trail running and climbing – to join the GLCR Project.
“We are really opening our minds to the way our gear is used by all parties, not just core snowboarders,” Akira West said. “As we enter our 24th season, we are exploring what being a true “technical apparel” brand means to us. Our goal is to provide innovative, valuable products for more than just on-mountain usage during the winter snow season. We are exploring more and more off hill products as well as packable spring and fall products that provide benefits to the end user.”
Examples of how 686 is broadening its consumer focus will begin hitting the market later this fall and will continue in the months and years to come. But if you want a hand in helping shape what that future will look like, then head over to the GLCR website to get your application submitted. After all, it’s not every day that you get the chance to have your wish come true.