LifeProof released the WĀKE line of phone cases today that are made from at least 85% recycled ocean-based plastic, addressing the growing catastrophe of plastics contaminating the seas, beaches, and infiltrating the food chain.
The WĀKE series cases are slim, single-piece designs with raw materials sourced from commercial fishing equipment like ropes and nets that potentially get cut loose or discarded into open waters.
The repurposed polypropylene is an ideal material, resulting in phone cases that withstand drop testing from up to 6.6 feet. The WĀKE cases use a beveled edge to keep the screen safe from front-facing drops.
In addition to helping with the plastic accumulation problems in our oceans, LifeProof also pays it forward through donations to leading water charities. The brand donates a dollar to water.org, the Coral Reef Alliance, or American Rivers with each purchase and registration of any LifeProof case.
“LifeProof’s existence has centered around two things: a love of the water and an innate need to give back,” said LifeProof CEO Jim Parke. “With this new case and the charitable partnerships we’ve formed, we’re not only creating products that help ensure a longer, repurposed life for plastics from the fishing industry, but we’re also supporting water organizations that can make an even larger impact than we would be able to alone.”
The WĀKE case is available starting today at lifeproof.com for the Apple iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone XR, iPhone SE (2nd Generation), Phone 8, iPhone 7, iPhone 6s and Samsung Galaxy S20 and Galaxy S20+. It is also available to preorder for Samsung Galaxy S20 Ultra.