Good To-Go, purveyors of gourmet dehydrated meals, has been running a holiday shopping donation campaign for three years. The brand, co-founded in 2014 by renowned chef Jennifer Scism, donated one meal for every two purchased, with a one for one period between Black Friday and Cyber Monday, during the 2019/2020 holiday season.
Customers chose between three food banks associated with Feeding America: Los Angeles Regional Food Bank, Greater Chicago Food Depository, or Good Shepherd Food Bank of Maine. The Good To-Go donation program, tagged as the #DoBetter campaign, netted 900 meals that were distributed this month.
The timing was fortunate due to the current COVID-19 pandemic, with the shelf-stable foods being ideal for the constraints placed on food banks.
“Our main concern at the Food Bank right now, during the COVID-19 pandemic, is access to shelf-stable foods,” stated Kristen Miale, president of Good Shepherd Food Bank. “We had to pivot our model of distribution overnight to pre-packed boxes for our over 450 partner agencies to distribution via no/low contact methods. This meant an increased need for shelf-stable foods. Many of our purchased product orders have been severely delayed or even canceled, this donation from Good-to-Go couldn’t have come at a more perfect time.”
Previous editions of the Good To-Go #DoBetter campaign provided over 1600 meals in partnership with hurricane relief efforts in Puerto Rico and the veteran-led Team Rubicon.
Good To-Go meals are available at REI.