Goldwin, a Japanese technical apparel brand whose products range from skiwear to lifestyle items, have expanded further into the US market in Spring/Summer 2020 after 70 plus years in the Japanese & European markets.
Brands are constantly pushing the envelope to create the next thing in performance innovation, but Goldwin is reaching back to its roots by using paper fiber in new socks. The manufacturing process begins with the shredding of Japanese paper into thin strings. Then,
using a traditional Japanese technique, they are twisted with stretchable nylon. Together, the paper fiber and nylon create a yarn that Goldwin claims is five times stronger than the synthetic yarn found in traditional running socks, and wicks moisture well due to the unique texture of the paper enhanced fiber.
“There’s plenty of innovation happening in performance apparel right now. But one resource — better yet, a renewable resource — that hasn’t been considered is paper,” says Jared Fickel, Goldwin’s San Francisco Store Manager.
Goldwin’s Paper Fiber Socks are available today online and at Goldwin’s retail stores in the USA and Japan.