(Image courtesy of The Great Outdoors|YouTube)
Every week, we bring you five gear-related stories, from all over, that you won’t want to miss. Here are this week’s highlights:
Poking Fun at Outdoor Magazines
Adventure Journal has the lowdown on a new CBS show, to debut on October 27, called “The Great Indoors.”
CBS describes it as an “insightful and timely comedy about a renowned adventure reporter who has spent his life exploring the edges of the earth. Now that he’s taken a desk job in the digital department of the magazine, he must adapt to the times and his new world. He’s struggling to grasp the lingo of online click-bait and listicles, but his real challenge is in understanding his staff of millennials who write about the great outdoors but never actually set foot outside.”
(Image courtesy of Grizzly and Wolf Discovery Center)
When Grizzlies Are Gear Testers
“To earn [a bear-resistant] label, outdoor items must endure hourlong grizzly maulings,” reads the Wall Street Journal subhead of an article this week on Montana’s Grizzly and Wolf Discovery Center.
Here, outdoor gear manufacturers can send their products to be tested by actual grizzly bears, most of which have been brought to the center after repeated encounters with human food near or in Yellowstone National Park. “If your product survives a 60-minute mauling, congratulations—you’re bear resistant!”
Get Inspired by the 16 Nonprofits Awarded KEEN Effect $100,000 Grant
This week, KEEN, Inc. announced the 16 nonprofit organizations that will receive some part of its $100,000 KEEN Effect grant— designed to “help connect KEEN fans to wild places and preserve them for future generations to be inspired by.”
It’s hard not to feel inspired reading about the mission statements of the grantee organizations, devoted to projects such as introducing rock climbing to marginalized youth in Mexico, developing an “edible schoolyard” to connect urban students in Berkeley to gardening, and empowering young girls in Afghanistan to be change makers by introducing them to hiking.
Essay: Bringing Bicycles Out of Hibernation
In this thoughtful essay, Bicycle Times online editor Katherine Fuller muses over the lonely bicycles she sometimes sees in neighbors’ garages.
“What was the charm, the dream or the goal that got those people to buy those bikes in the first place? I want to know. I wish I knew,” writes Fuller. “I wonder what would happen if we tried to bring those bicycles out of hiding, out of retirement”—by, say, trying to invite more people out to play on their bikes for casual social rides, something Fuller believes would benefit everyone.
(Image courtesy of BioLite)
How BioLite Reaches Emerging Markets
Harvard Business Review published a fascinating piece this week by Jonathan Cedar, cofounder and CEO of BioLite, “manufacturer of personal-scale energy appliances that enable our users to cook, charge, and light their lives off the grid.” Their products serve two markets—outdoor recreationalists, as well as customers across India and sub-Saharan Africa.
How has BioLite reached the latter of these markets, where large-scale retail channels simply don’t exist?