01TheNewYorkerProfiles

(Yvon Chouinard fishing in the Snake River Photo by Sam Beebee | CC 2.0)

Every week, we bring you five gear-related stories, from all over, that you won’t want to miss. Here are this week’s highlights:

The New Yorker Profiles “Patagonia’s Philosopher-King”
If ever there were an outdoor darling of the media, Patagonia founder Yvon Chouinard would no doubt be it. This week, The New Yorker pays tribute to Chouinard’s “eco-conscious, anti-corporate ideals” that have shaped the backbone of his successful outdoor-apparel company.

Coinciding with the publication of a revised edition of Chouinard’s 2005 book, Let My People Go Surfing, this article paints a fascinating profile of the technology-eschewing environmentalist and climber.

Read on …

02.8BadassBrands

(Image courtesy of WYLDER Goods)

8 Badass Brands and the Women Who Run Them
GearJunkie published a great roundup this week of female-run businesses in the outdoor industry.

Among them: She Jumps, a program with both youth and adults initiatives to introduce girls and women to activities like mountain biking, alpine climbing and camping; Misadventures magazine, which publishes both online and print stories, photos and essays on women’s adventure and travel; and the Kickstarter-launched WYLDER Goods, an online adventure gear marketplace for women.

Read on …

03HikingBootsWillVibrate

(Image courtesy of Hi-Tec)

Hiking Boots Will Vibrate with GPS Directions
Those who embrace the role technology can play in supporting outdoor experiences will be excited to learn about one of the latest innovations from Dutch sportswear brand Hi-Tec—a pair of waterproof, Bluetooth-enabled hiking boots that vibrate to tell you which way to turn when hiking.

According to PSFK, the Navigator boots link up with a smartphone app that uses vibration patterns to let you know when you’ve veered off track or arrived at your destination.

Read on …

 04SolarPanelsEmbedded

(Image courtesy of OakleyOriginals | CC 2.0)

Solar Panels Embedded in Fabric
Smithsonian has the scoop on chemist/designer team, Trisha Andrew and Marianne Fairbanks, who are developing a solar-powered textile that could eventually be used in products like tents and apparel.

The first product prototype they’ve developed is a pair of gloves, made of pineapple fiber and cotton that conducts electricity to warm different parts of the glove. The horizon of possibilities for other applications, however, is endless.

Read on …

05StoryofAmericasOldest

(Image courtesy of Woolrich)

The Story of America’s Oldest Outdoor Adventure Wear Brand
Amidst many comings and goings of various brands in the outdoor industry, one company has truly stood the test of time. For nearly 200 years, Woolrich “has been synonymous with superior production and state-of-the-art performance garments,” says an article published this week on D’Marge—“guided by founding principles rooted in heritage, exploration, and the eternal search for new methods and materials.”

How has America’s original outdoor adventure brand managed to keep itself relevant in contemporary times?

Read on …