SnowSports Industries America (SIA), the snow sports industry’s trade association, and Leisure Trends, have released SIA RetailTRAK™ numbers for August through November 2013. November snowsports retail sales increased 13 percent in units sold and 14 percent in dollars compared to November 2012, reaching $1.2B season to date (August to November), $83M more than was spent the same time last season.
Overall Snow Sports Market Sales through All Channels August through November 30, 2013
• Equipment Sales: $304M, up 6 percent in dollars sold and up 4 percent in units sold
• Apparel Sales: $530M, up 6 percent in dollars sold and flat in units sold
• Accessories Sales: $328M, up 13 percent in dollars sold up 7 percent in units sold
Notable Trends
• Alpine Touring/Randonee equipment continues to enjoy significant increases in sales. Through November, AT equipment sales increased 34 percent in dollars sold and 34 percent in units sold.
• Sales of women’s cross-country equipment increased 29 percent in units sold and 17 percent in dollars sold to over $1M through November.
• More kids are getting snowboard equipment this year. Junior snowboarding equipment grew 4 percent in units sold and 1 percent in dollars sold through November.
• Backcountry accessories sales including beacons, probes and shovels increased 29 percent in dollars sold through November. Beacons led the way with a 36 percent increase in dollars sold on more than 8,000 units through November.
• Sales of protective gear including pads, wrist guards and general impact gear increased 30 percent in units sold and 39 percent in dollars sold through November.
• Action cameras may be the single most popular accessory in the snowsports market right now. Sales of action cameras were up 32 percent in units sold to 44,400 cameras and up 64 percent in dollars sold to $14M through November.
