01MountainHardwearGetsFancy 

Every week, we bring you five gear-related stories, from all over, that you won’t want to miss. Here are this week’s highlights:

Mountain Hardwear Gets Fancy
It’s not often that fashion-oriented publications like Esquire write about puffy jackets. Recently, though, Mountain Hardwear captured the fashion world’s attention by announcing a new collaboration with lifestyle brand Cole Haan: ZerøGrand, a fashion-meets-function collection of outerwear geared at urban men.

“Moutain Hardwear specializes in crafting functional clothing for skiers, hikers, and outdoor athletes that demand a lot from their gear,” reports Esquire. “And while that sort of expertise may not initially seem like a natural choice for a Cole Haan collaboration, it turns out the demands of athletes aren’t that different from those of hectic urbanites.”

Read on …

02NewVideoOnWomenandCycling

New Video on Women in Cycling: Beyond Shrink and Pink
Road.cc has the scoop on the first episode of a new, short-form documentary series, Beyond Shrink and Pink, featuring several women designers who’ve made unique contributions to the field of cycling gear. The feature highlights Alessandra Cusatelli (art director at Cinelli), Alex Feechan (fashion designer for Findra), and Sarah Drummond (director at Cyclehack).

The first episode is now available free on Vimeo.

Read on …

 3splitboard

(Photo credit: Pure-Organic-Clothing.com)

How to Improve Your Splitboard Transitions
This week, Teton Gravity Research offers a host of tips aimed at helping new splitboarders “keep up with [their] skimo friends, without resorting to spandex tights.” Included in the piece are recommendations on pack organization, ways to practice skin application and removal at home, and advice on strapping in on especially steep, soft terrain.

Read on …

04-31DaysofSkiGiveaways

31 Days of Ski Giveaways
“What’s better than new gear?” asks Powder. “Free gear.”

In that spirit, Powder has teamed up with The-House.com in the month of October to give away skis, jackets, boots, helmets, goggles and more, each and every day. Today’s giveaway is a brand new pair of Line Sick Day 95 Skis.

Want to throw your name in the hat?

Read on …

05DarnToughSocks

One Vermont Family’s Quest to Make the Perfect Performance Sock
This week, the REI Blog profiles the family behind Vermont-based Darn Tough Socks, a Made-in-the-USA performance-sock company devoted to the highest quality merino wool. The company is so confident in the durability of its own socks that it offers a lifetime guarantee; if a pair wears out, customers can return them for another pair.

And yet, their return rate is just a fraction of one percent. Owner Ric Cabot says he still reads every email they get about their socks: “When we get returns, we take that data and turn it into better socks.”

Read on …