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Runners and cyclists listen up! Did you know that you’ve been wearing your fitness watch wrong all this time? That’s right, it turns out that wearing our GPS timepieces or smartwatches on our wrist is inefficient and may have an impact on our overall performance as well. But don’t worry, a company called EdgeGear has just launched a new product designed to correct this issue and show us the error of our ways.

The new SHIFT watchband has just wrapped up a successful Kickstarter campaign, during which EdigeGear raised $50,000 to bring the product to market. The band moves your watch off of its traditional resting place on your wrist, and instead places it to the side of your hand, giving you a better viewing angle for viewing its display and interacting with its features while exercising. 

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In order to meet the needs of most runners and cyclists, the SHIFT has been designed to work with a wide variety of timepieces from a number of different manufacturers. EdgeGear claims that it is compatible with most watches from Garmin, Suunto, and Pebble, and that it has been designed to function with nearly any watch that uses the standard spring-pin bands that have been around for decades. The SHIFT will even work with the Apple Watch as well, which has its own propreitary system for handling bands. 

Made from lightweight materials, EdgeGear claims that the SHIFT weighs 50% less than most other watch bands. It is compatible with both the left and right wrist, and can be adjusted to fit just about any person. And since it puts your watch in a unique resting place on the hand, it makes it more visible throughout your run, preventing you from having to raise, and twist your arm to check the time or see your current speed and distance. The designers claim this will help make you a more efficient runner or rider, as you’ll maintain a more natural form throughout the workout. 

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While this does look like an intriguing product, I’m not sure it would work well for me personally. My fitness watch has a built-in heart rate monitor, which is used to help determine whether or not I’m achieving my goals on a daily basis. The heart rate functionality probably wouldn’t work properly if the watch was moved off the wrist and onto the hand instead. For others who don’t care about tracking their heart rate this may not be an issue, but it is definitely something to keep in mind depending on your workout routine and fitness tracking.

The SHIFT will sell for $40 when it becomes available in March of 2016. You can preorder one for just $29.99 now however, saving yourself a few bucks in the process. Find out more at EdgeGear.com

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