Outdoor Apparel Is About To Get Really Bright

Outdoor Apparel Is About To Get Really Bright

Without Walls 1

Urban Outfitters, the venerable city-centric hipster brand, have already branched out into custom bikes with with Republic Bikes, triggering a flood of crazily-colored fixies. And now Urban Outfitters is branching into the world of outdoors with their new Without Walls sub-brand. The curated products come from several recognizable outdoor brands like Alite, Ascis, Columbia, Nutcase, and Snow Peak, along with their own proprietary products,  organized around hiking, camping fitness, surfing, trail-running, cycling, and yoga. As you’d expect, the curated collection leans heavily toward retro designs (think ‘70s Patagonia bucket hats) and dramatic, bold graphics that you’ll either totally love or completely shun. A handful of more professional outdoor enthusiasts like Max Lowe and Ty Williams add some legit cred to the project, and their line is robust enough to carry a Frisbee gold bike caddy and crazy-expensive Brooks bike seats alongside lower-cost, slightly more essential stuff like $30 Princeton Tec headlamps. The entire line is available via their online store, and brick-and-mortar retail shops in LA, Costa Mesa, San Fran, Santa Monica, and NYC, which will also carry more exclusive products like jacket designs formerly only available in Japan.
—Nathan Borchelt

Without Walls 2

Without Walls 4Without Walls New