Colorado-based apparel company Western Rise may be a newcomer to the outdoor industry, but their inaugural line of gear already shows a great deal of promise. With a focus on techncial clothing that performs well both on the trail and around town, the brand already seems poised to become a favorite with the outdoor crowd. Not only do their products look great, they also wick mositure, are highly breathable, and are versatile enough to seamlessly transition from the backcountry to a fine restaurant.
The initial line of Western Rise products uses a new water repellant process called DryRise. This proprietary treatment was designed to quickly wick water away from the skin and evaporate it into the air, helping to keep the wearer more comfortable in the process. But the beneficial properties of DryRise don’t just end there, as the company promises that it will also resists microbials and helps protect against the sun too.
The clothing was entirely designed by outdoor enthusiasts, including fly fishing guides, ski instructors, mountain bikers, climbers, and hikers. As a result, there is a little something for just about everyone in the line-up, incluing pants, shirts, shorts, and a nice looking anorak that is built to perform well even in poor weather conditions.
For the guys, it is tough to pick out a single piece of clothing that looks the best, but the Hartsel Henley shirt seems like a real winner. Availabe in ash gray or river blue, it is meant for summer escapes to your favorite outdoor destination followed by a round of brews at the local pub. The Bodie Button Down looks fantastic as well, bringing a classic design to your outdoor wardrobe.
The ladies have fewer options to choose from in this first product line from Western Rise, but they get their own Henley shirt as well in the form of the Holy Cross. They can also pick from a variety of stylish t-shirts, including the Tomichi, which features the company’s awesome looking moose logo right on the front.
And as mentioned, both sexes will likely enjoy the Bitter Creek Anorak, a pull-over that features 20k waterproofing to help keep you warm and dry when a sudden rainstrom arrives on the scene. It has an attractive looking design that somehow manages to feel both retro and fresh at the same time.
Check out the entire line of Western Rise products, including a line of branded accessories, at WesternRise.com.
