If you were to take a snapshot of an average group of outdoor enthusiasts at various points over the course of a decade, what they would be seen wearing wouldn’t really change all that much. Yes, they may be wearing an article of clothing that features the latest and greatest technology built into the fabric, but the aesthetic wouldn’t shift dramatically. We have a look that is easy to identify, but usually centers around functional clothing. It’s stuff that we can work and play in that can also withstand changes in weather and activity, while allowing us to swing freely from rock face to rock face, hike over a ridge, or paddle a river.
So, what does that apparel look like? Most of us can be found in flannel or fleece and have adapted to dressing in layers with clothing that can wick moisture, is waterproof, and even has SPF baked in for an extra layer of protection from the sun. We wear hiking boots and Merino wool socks – even in the summer – ¬and there are a lot of us with premature crows-feet around our eyes from squinting too much at the sun. Though in some circles we are considered the counter-culture, the fact is we are actually quite traditional and look great, indoors and outdoors. For 2017, American Outdoorsman is looking to expand that look into the twenty-first century by “making the traditional outdoors cool again.”
The American Outdoorsman is one brand that is responsible for the way some of us dress today. Though they’ve been around for decades, in 2017 they’re under new ownership, are reinvigorated, and committed to “the lifestyle, values, and need of today’s outdoorsmen and women looking to push the limits of adventure.” Blending a traditional look with one that is technical – and in some cases, tactical – American Outdoorsman announced their new line up last month, at Outdoor Retailer, in Salt Lake City. In what was showcased, it was plain to see that they found a way to blend advanced, active textiles with traditional clothing designs to create top-notch layers that balance both form and function.
With plans to launch its first line of men’s outdoor apparel and outerware later this year, The American Outdoorsman has a story to tell along with their growing line up of abrasion-resistant, ripstop, and performance flex flannels, sweatshirts, and pants which you can get a sneak peek at here. But more than that, the company is focused on building allegiances while supporting a resurgence to the textile industry here in the US.
Originally founded back in 1942, the American Outdoorsman brand now finds itself in a family of other brands that will all benefit from a high level of attention paid to textile sourcing, design, and the fostering of partnerships. So yes, the company is still primarily focused on getting us out there fishing, hiking, camping, and generally enjoying our lives in the outdoors while still managing to look good. But the big picture here is its commitment to the industry as a whole, which in turn is a commitment to all of us too.