Yes, the Winter Outdoor Retailer was a veritable orgy of gear-tastic excess. But amidst revolutionary ski boots and new airbag-equipped backpacks, sometimes the little things get overlooked. Take the Columbia Luscher. At first blush it’s a funky-looking rain boot with nice traction, full waterproofing, and a host of fun colors perfectly targeted to their core demographic. But they also integrate Omni-Heat reflective lining, which uses tiny silver dots of a proprietary fabric to reflect the heat back at you. The silver dot matrix-style tech is slightly visible throughout the boot, which adds a nice touch of stylish flair. At only $50, they’re three times less expensive than those Scottish Hunter rain boots that suddenly became the must-have boot for hipster urbanites.